Hasn’t Google Changed Your Life Enough? Apparently Not!

Take a look at this little tiny USB device from Google.    It is about to change the way you watch television in a big way.

The device is called “Chromecast“, a nice little play on words given that Google’s internet browser is called “Chrome.”  Plug Chromecast into any HDTV slot on your television, control it with your laptop, tablet (Apple iPad or Android) or even your smart phone.  You can send videos from Google Play, YouTube, Netflix, and more to your TV.  No more huddling around a 15″ laptop screen to watch a movie or viral video — now you can watch it in high def on your TV with surround sound if you have the capability!

The best bit of all?  Chromecast costs $35.

Yep, I said $35!

You connect Chromecast to your local WiFi network.  It will “find” other WiFi devices on your network that it can work with.

You do have to plug it into a power source as well — via a USB cord.  Most HTML TVs have USB slots, so conceivably the best way to power Chromecast is via the TV itself.    Here is an image showing the USB cord attached to Chromecast.

There are some folks grumbling because although Google offers an open Software Development Kit (SDK) some developers are finding that you can’t stream videos from your own source (e.g. your hard drive or an online storage area like “Dropbox” or “iCloud.”  Local media streaming is, for now, unavailable.  Some earlier developers had built ways to add this functionality, but the latest version of the SDK killed this ability.  Google insists that they will allow this option eventually, but that for now the quality isn’t good enough for it to be available.

Google insists that they love open platforms and are not trying to close off other methods for developers.  A new version of the SDK is expected soon, so for now try to be patient about local media streaming.

One last thing– at this price point Google Chromecast is very, very popular.  As I write this it is sold out on Amazon.   If you want one, good luck on finding it!  There are a few for sale on eBay — but you’ll pay more than $35!

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About Sandra Eisenberg

Dynamic pragmatic marketing and sales executive whose biggest asset is converting technology to real corporate value -- for a variety of industries including health care providers (Adventist Health System Sunbelt), Teradata (Data Warehousing), RWD Technologies (quality improvement and professional services), Siemens and AT&T (telecom). Sandra brings twenty years of experience in sales, marketing and IT management. Her career spans entrepreneurial firms (E5 Marketing) and senior positions in sales, sales management (direct and indirect), marketing, channel development and product management at Bell Labs and NCR Teradata. A few career highlights: • Total product lifecycle management (PLM) using ISO 9001 and other quality methodologies. Sunset aging product lines and developed a migration path to a new, open standards platforms at Avaya, NCR and Bell Labs. • 1st woman to win the AT&T and NCR Teradata national sales awards -- top sales manager and sales rep at AT&T, NCR Teradata and Avaya • Delivered profitable marketing campaigns in the area of CRM, Business intelligence, contact centers and other high tech areas • Run call centers, sold call centers and been in product management of call centers (Avaya, AT&T and NCR) • Director of CRM Strategic Planning and Alliances at Avaya and NCR Teradata • Senior Manager of Product Management Bell Labs (business intelligence, data warehousing and CRM) Most recently Sandra managed the Central Florida territory for Siemens' telephony division. Siemens is selling this division soon and their loss can be your gain.

Posted on August 28, 2013, in Technology. Bookmark the permalink. Leave a comment.

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