Why the Name Change?

hitchhikers_guide_to_galaxy_2005_teFor years the name of this blog has been “Making Money with Technology.”  It’s time for a change.  For some reason I hear the voice of the Doctor (from the TV show “Doctor Who“) saying “Change — and not a moment too soon”!

My most recent post, which was on the topic of using iPad apps in schools to replace books, made me realize that the title is not only too limiting, but also a bit outdated.  Technology is indeed a money making proposition, but somehow it has become far more than that.  Technology is no long “what we use” (for work or fun) or even what we sell — it has literally become part of who we are.

Can you imagine your day without your cell phone?  Voice mail?  Instant news via Twitter?  Apps?  Games?  Even your love life has most likely been touched by technology.   Statistic Brain  says that of the 54 million single adults in the United States 40 million of them have tried online dating!  20 million belong to eHarmony alone!

I’ll still post about Customer Relationship Management (CRM) and how to make money with technology — but the focus of the blog is much broader than that.    Technology touches every aspect of our lives in amazing and even somewhat scary ways (the pace of technological change seems to ever increase).

For example (and it will be the topic of my next post) technology is literally flipping (reversing) the way students are being taught in schools.    Our traditional method of a teacher giving a lecture with passive students taking notes is literally going out the window.   From the Bill and Melinda Gates Foundation to Common Core and Virtual Schools — the educational world is undergoing massive change.

Please feel free to email me or add your comments if there are specific subjects you’d like to see discussed.  As Bette Davis once said (in the movie  “All about Eve“) “Fasten your seat-belts. It’s going to be a bumpy night.”

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About Sandra Eisenberg

Dynamic pragmatic marketing and sales executive whose biggest asset is converting technology to real corporate value -- for a variety of industries including health care providers (Adventist Health System Sunbelt), Teradata (Data Warehousing), RWD Technologies (quality improvement and professional services), Siemens and AT&T (telecom). Sandra brings twenty years of experience in sales, marketing and IT management. Her career spans entrepreneurial firms (E5 Marketing) and senior positions in sales, sales management (direct and indirect), marketing, channel development and product management at Bell Labs and NCR Teradata. A few career highlights: • Total product lifecycle management (PLM) using ISO 9001 and other quality methodologies. Sunset aging product lines and developed a migration path to a new, open standards platforms at Avaya, NCR and Bell Labs. • 1st woman to win the AT&T and NCR Teradata national sales awards -- top sales manager and sales rep at AT&T, NCR Teradata and Avaya • Delivered profitable marketing campaigns in the area of CRM, Business intelligence, contact centers and other high tech areas • Run call centers, sold call centers and been in product management of call centers (Avaya, AT&T and NCR) • Director of CRM Strategic Planning and Alliances at Avaya and NCR Teradata • Senior Manager of Product Management Bell Labs (business intelligence, data warehousing and CRM) Most recently Sandra managed the Central Florida territory for Siemens' telephony division. Siemens is selling this division soon and their loss can be your gain.

Posted on July 23, 2013, in flipped classroom, Technology and tagged , , , , , . Bookmark the permalink. Leave a comment.

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