So you Think it is EASY to Make Money with Technology?

Maybe yes, and maybe no.   Have you checked the price of Facebook stock lately?    For all the huge number of global Facebook users there is still the issue of “how are you going to make money?”    Facebook is still struggling on how best to answer this question — and the stock price reflects the difficulty in turning eyeballs into purchasers.   The latest effort has to do with mobile users.  Forbes reports that of Facebook’s billion users 60 percent access Facebook at least monthly on mobile and 70 percent of these users are daily Facebook mobile users.

Now we’re getting closer.

Cell phones can track a user’s location via GPS (global positioning).  While you’re cruising Facebook you may be near a store having a sale who just sent you a special offer on Facebook.   Now we’re talking about using technology to make money!

Along with those ads Forbes tells us that “Facebook has a plethora of new mobile ad products including Mobile App Install and News Feed which is now taking in $4 million per day, 75 percent of which comes from mobile. Facebook Exchange allows businesses to capture users browsing history resulting in more targeted advertising.”

In this brave new world of technology which is changing at an ever increasing pace we have to change the way we think about marketing, sales and even the internet.   We have to grab our prospects in near real time and in near real space (where they physically are located).   It seems that Facebook may finally be finding a way to monetize those billion users!


About Sandra Eisenberg

Dynamic pragmatic marketing and sales executive whose biggest asset is converting technology to real corporate value -- for a variety of industries including health care providers (Adventist Health System Sunbelt), Teradata (Data Warehousing), RWD Technologies (quality improvement and professional services), Siemens and AT&T (telecom). Sandra brings twenty years of experience in sales, marketing and IT management. Her career spans entrepreneurial firms (E5 Marketing) and senior positions in sales, sales management (direct and indirect), marketing, channel development and product management at Bell Labs and NCR Teradata. A few career highlights: • Total product lifecycle management (PLM) using ISO 9001 and other quality methodologies. Sunset aging product lines and developed a migration path to a new, open standards platforms at Avaya, NCR and Bell Labs. • 1st woman to win the AT&T and NCR Teradata national sales awards -- top sales manager and sales rep at AT&T, NCR Teradata and Avaya • Delivered profitable marketing campaigns in the area of CRM, Business intelligence, contact centers and other high tech areas • Run call centers, sold call centers and been in product management of call centers (Avaya, AT&T and NCR) • Director of CRM Strategic Planning and Alliances at Avaya and NCR Teradata • Senior Manager of Product Management Bell Labs (business intelligence, data warehousing and CRM) Most recently Sandra managed the Central Florida territory for Siemens' telephony division. Siemens is selling this division soon and their loss can be your gain.

Posted on October 30, 2012, in customer relationship management. Bookmark the permalink. 1 Comment.

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