So you Think it is EASY to Make Money with Technology?
Maybe yes, and maybe no. Have you checked the price of Facebook stock lately? For all the huge number of global Facebook users there is still the issue of “how are you going to make money?” Facebook is still struggling on how best to answer this question — and the stock price reflects the difficulty in turning eyeballs into purchasers. The latest effort has to do with mobile users. Forbes reports that of Facebook’s billion users 60 percent access Facebook at least monthly on mobile and 70 percent of these users are daily Facebook mobile users.
Now we’re getting closer.
Cell phones can track a user’s location via GPS (global positioning). While you’re cruising Facebook you may be near a store having a sale who just sent you a special offer on Facebook. Now we’re talking about using technology to make money!
Along with those ads Forbes tells us that “Facebook has a plethora of new mobile ad products including Mobile App Install and News Feed which is now taking in $4 million per day, 75 percent of which comes from mobile. Facebook Exchange allows businesses to capture users browsing history resulting in more targeted advertising.”
In this brave new world of technology which is changing at an ever increasing pace we have to change the way we think about marketing, sales and even the internet. We have to grab our prospects in near real time and in near real space (where they physically are located). It seems that Facebook may finally be finding a way to monetize those billion users!