The Irony of it All
Posted by Sandra Eisenberg
My last blog posed the question: “Is Microsoft the next Dinosaur?” My point was that most companies have a lifecycle, just like products do and people do.
Microsoft may or may not be at the precipice of a decline — it is really up to Microsoft. The thing I always admired about Bill Gates in the “early days” (and I was a UNIX fan since I worked for AT&T Computer Systems) was that he was always paranoid. He knew the internet could eclipse the OS as far as the center of the IT universe and so out came Internet Explorer. Microsoft tried to win the search engine war — and after repeated lack of success has what looks like a nice product in Bing.
But no sooner did I post my Blog and get lots of comments (most not so nice from Microsoft proponents) along comes PC World with an article that asks the very same question I asked:
Analysis: GM’s bankruptcy marks the end of an era. Is Microsoft repeating the automaker’s mistakes?
J. Peter Bruzzese, InfoWorld
About Sandra EisenbergDynamic pragmatic marketing and sales executive whose biggest asset is converting technology to real corporate value -- for a variety of industries including health care providers (Adventist Health System Sunbelt), Teradata (Data Warehousing), RWD Technologies (quality improvement and professional services), Siemens and AT&T (telecom). Sandra brings twenty years of experience in sales, marketing and IT management. Her career spans entrepreneurial firms (E5 Marketing) and senior positions in sales, sales management (direct and indirect), marketing, channel development and product management at Bell Labs and NCR Teradata. A few career highlights: • Total product lifecycle management (PLM) using ISO 9001 and other quality methodologies. Sunset aging product lines and developed a migration path to a new, open standards platforms at Avaya, NCR and Bell Labs. • 1st woman to win the AT&T and NCR Teradata national sales awards -- top sales manager and sales rep at AT&T, NCR Teradata and Avaya • Delivered profitable marketing campaigns in the area of CRM, Business intelligence, contact centers and other high tech areas • Run call centers, sold call centers and been in product management of call centers (Avaya, AT&T and NCR) • Director of CRM Strategic Planning and Alliances at Avaya and NCR Teradata • Senior Manager of Product Management Bell Labs (business intelligence, data warehousing and CRM) Most recently Sandra managed the Central Florida territory for Siemens' telephony division. Siemens is selling this division soon and their loss can be your gain.
Posted on June 3, 2009, in customer relationship management, Guerilla Marketing, internet, Marketing, PLM, Pragmatic Marketing, product lifecycle, product management, profit, revenue, sales, viral marketing and tagged crossing the chasm, dinosaur, GM, IT, Microsoft, PLM. Bookmark the permalink. Leave a comment.