An Epiphany

Reading is a favorite past time, and along the way I’ve learned a lot from books.  “SPIN Selling” taught me to look at the world from the customer’s perspective and try to solve problems.  “Crossing the Chasm” taught me that many products die not because they aren’t good, but because they don’t “cross the chasm” from early adopters who have a different fear threshold than the mainstream market.

This week I found a new book that is amazing, and just as earth shaking as those books were.  The title is “What Would Google Do?”, by Jeff Jarvis.  You can read a snippet of the book at Jeff’s site, link.

Jeff’s ideas definitely turn the traditional world of selling and getting paid on its ear.  He writes of the model of the product being free, andt he payment ancillary.  Google, he opines, doesn’t make money from its search engine but from embedded Google ads and applications.  It is a fascinating read, and it makes all the sense in the world.

If you haven’t read “What Would Google Do” run out now and grab a copy.  Just as the personal computer turned the world on its head, just as Microsoft and software over turned the hardware model of leadership, so too is the internet changing the entire world.   If you don’t want to wind up being a buggy whip manufacturer you’d better understand the new paradigm.

What would Google do?


About Sandra Eisenberg

Dynamic pragmatic marketing and sales executive whose biggest asset is converting technology to real corporate value -- for a variety of industries including health care providers (Adventist Health System Sunbelt), Teradata (Data Warehousing), RWD Technologies (quality improvement and professional services), Siemens and AT&T (telecom). Sandra brings twenty years of experience in sales, marketing and IT management. Her career spans entrepreneurial firms (E5 Marketing) and senior positions in sales, sales management (direct and indirect), marketing, channel development and product management at Bell Labs and NCR Teradata. A few career highlights: • Total product lifecycle management (PLM) using ISO 9001 and other quality methodologies. Sunset aging product lines and developed a migration path to a new, open standards platforms at Avaya, NCR and Bell Labs. • 1st woman to win the AT&T and NCR Teradata national sales awards -- top sales manager and sales rep at AT&T, NCR Teradata and Avaya • Delivered profitable marketing campaigns in the area of CRM, Business intelligence, contact centers and other high tech areas • Run call centers, sold call centers and been in product management of call centers (Avaya, AT&T and NCR) • Director of CRM Strategic Planning and Alliances at Avaya and NCR Teradata • Senior Manager of Product Management Bell Labs (business intelligence, data warehousing and CRM) Most recently Sandra managed the Central Florida territory for Siemens' telephony division. Siemens is selling this division soon and their loss can be your gain.

Posted on May 6, 2009, in customer relationship management and tagged , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: