Product Management Goes “Hi Tech” with PLM

For many years I was a product manager at Bell Labs. We used three ring binders, ISO 9000 (and then 9001) standards to ensure quality and a lot of Microsoft Excel(TM) and Microsoft Project(TM) worksheets.

The hardest part of the job was keeping the status up to date and making sure that all of the members of the team — both direct and matrixed (e.g. our counterparts in sales, marketing, support, etc.) knew what they needed to know so we could get to market on time and on budget.

Boy have times changed.

Major software players now offer something called PLM (short for Product Lifecycle Management). Lifecycle is the key word here. The software helps any type of product manufacturer (from shoes to NASA’s next generation space ship) from idea through design and manufacture, update cycles, service and support needs and even end of life decisions.

Back “in the day” at Bell Labs we worked on a six month cycle — which included everything from “patch releases” (bug fixes) to major next generation and even the generation beyond it planning that went out at least three years. That isn’t easy to do with three ring binders!

PLM promises to do for product development what ERP did for the factory floor and supply chain.

The article “What is PLM?” outlines the advantages companies can expect by using PLM software:

  1. Shorter Time to Market
  2. Better product quality
  3. Reduction in prototyping costs
  4. Savings through the re-use of the original data
  5. A framework for product optimization
  6. Savings in reduction in wastage.
  7. Savings through the complete integration of engineering workflows

As an ex-product manager the biggest bang for the buck potential based on my experience is

  • faster time to market
  • fewer missed dates
  • fewer “mis-matches” in PM / stakeholder expectations and engineering
  • better quality control

In January of 2008 the Gartner Group released a report entitled “Magic Quadrant for Manufacturing Product Life Cycle Management, 4Q07.” where they list Siemens PLM, Dassault Systems, PTC, Autodesk, Oracle and SAP as providers of PLM software.

Siemens (formerly UGS) is rated the highest. Oracle acquired Agile (if you’ve heard of Agile). Gartner dropped Infor because their revenue was too low this past year — but if you are just learning about the various options you might want to consider looking at them.

In these economic times where the stock market is fluctuating and we may be heading for a recession any tool that can help you cut costs while getting to market faster PLM should definitely been on your radar to consider.

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About Sandra Eisenberg

Dynamic pragmatic marketing and sales executive whose biggest asset is converting technology to real corporate value -- for a variety of industries including health care providers (Adventist Health System Sunbelt), Teradata (Data Warehousing), RWD Technologies (quality improvement and professional services), Siemens and AT&T (telecom). Sandra brings twenty years of experience in sales, marketing and IT management. Her career spans entrepreneurial firms (E5 Marketing) and senior positions in sales, sales management (direct and indirect), marketing, channel development and product management at Bell Labs and NCR Teradata. A few career highlights: • Total product lifecycle management (PLM) using ISO 9001 and other quality methodologies. Sunset aging product lines and developed a migration path to a new, open standards platforms at Avaya, NCR and Bell Labs. • 1st woman to win the AT&T and NCR Teradata national sales awards -- top sales manager and sales rep at AT&T, NCR Teradata and Avaya • Delivered profitable marketing campaigns in the area of CRM, Business intelligence, contact centers and other high tech areas • Run call centers, sold call centers and been in product management of call centers (Avaya, AT&T and NCR) • Director of CRM Strategic Planning and Alliances at Avaya and NCR Teradata • Senior Manager of Product Management Bell Labs (business intelligence, data warehousing and CRM) Most recently Sandra managed the Central Florida territory for Siemens' telephony division. Siemens is selling this division soon and their loss can be your gain.

Posted on January 20, 2008, in CRM, PLM, product lifecycle, product management. Bookmark the permalink. Leave a comment.

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