CRM for Google?

The times they are a changing.    For years the only name in CRM that mattered was Siebel.  It was complex, often difficult to integrate (Siebel grew by acquisition so many of its apps didn’t play well together) but thanks to strong integration partners like Accenture it took over the CRM world.

Don’t count Siebel out since it is now part of Oracle, but (an online CRM solution) has taken the world by storm growing at a much faster rate than its competition.  About a year ago Microsoft beefed up its CRM offer considerably and became a contender in the marketplace.

 Microsoft Dynamics CRM 3.0 provided the robust sales and marketing tools and tightly coupled the application to Microsoft Office including Outlook (the Microsoft email and contact management solution).  Microsoft CRM users get tight integration to Microsoft Office Excel spreadsheet software and Microsoft Office Word word processing software.  The product has taken off like wild fire with large companies adopting it as well as smaller firms.

 But the CRM world is about to change yet again — or perhaps I should say it HAS changed.  Enter Google.   Google Apps is the company’s first foray to try and topple Microsoft’s dominance in the office.  There is a free version which includes a spreadsheet, word processor, calendar (sound familiar, Microsoft?) and for a mere $50 a year one can purchase the Premier edition which includes more online storage and support.

Third party vendors are offering very interesting add-ons to Google Apps and one is aimed squarely at Salesforce.comMicrosoft Dynamics CRM and yes even Siebel

CRMforGoogle is offered by by a small company named Etelos so this is not a Google offering, but it is still an initial and low cost foray into the market using a Google “look and feel.”

Just when everyone thought the CRM market was maturing and only a few major players would survive it looks like a whole new ballgame.   Let the moral of the story be that any CRM vendor wishing to survive and thrive needs to offer a wide variety of products that are easy to use, easy to find and ready when they are.  Stay tuned.



About Sandra Eisenberg

Dynamic pragmatic marketing and sales executive whose biggest asset is converting technology to real corporate value -- for a variety of industries including health care providers (Adventist Health System Sunbelt), Teradata (Data Warehousing), RWD Technologies (quality improvement and professional services), Siemens and AT&T (telecom). Sandra brings twenty years of experience in sales, marketing and IT management. Her career spans entrepreneurial firms (E5 Marketing) and senior positions in sales, sales management (direct and indirect), marketing, channel development and product management at Bell Labs and NCR Teradata. A few career highlights: • Total product lifecycle management (PLM) using ISO 9001 and other quality methodologies. Sunset aging product lines and developed a migration path to a new, open standards platforms at Avaya, NCR and Bell Labs. • 1st woman to win the AT&T and NCR Teradata national sales awards -- top sales manager and sales rep at AT&T, NCR Teradata and Avaya • Delivered profitable marketing campaigns in the area of CRM, Business intelligence, contact centers and other high tech areas • Run call centers, sold call centers and been in product management of call centers (Avaya, AT&T and NCR) • Director of CRM Strategic Planning and Alliances at Avaya and NCR Teradata • Senior Manager of Product Management Bell Labs (business intelligence, data warehousing and CRM) Most recently Sandra managed the Central Florida territory for Siemens' telephony division. Siemens is selling this division soon and their loss can be your gain.

Posted on March 1, 2007, in CRM. Bookmark the permalink. Leave a comment.

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